The ability of our brain to change drives our ability to notice, remember and decide, things. However most people are unaware of this and therefore common myths – like you can’t teach an old dog new tricks – can actually hold people back. The old view of the brain as a fixed asset has changed dramatically. Now we know that not only can your brain change, but it cannot NOT change. This happens throughout life. The implications for how we understand our own potential are extraordinary. We will show you what plasticity is and what understanding this can do for individuals, teams and organisations.